Defamation (Unfair Practice)

Knowingly making, publishing, disseminating, or circulating (or aiding, abetting, or encouraging the same) any oral or written statement, pamphlet, circular, article, or literature that is false or maliciously critical of, or derogatory to, any person and calculated to injure them — classically, false and maliciously critical statements about a competing insurer's financial condition.

Trash-talking a competitor with lies — "that carrier's about to go under" — to steal the business.