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Life & Health · Chapter 20 · Marketing Practices

False Information & Advertising

Definition
Knowingly making, publishing, or circulating before the public — in any publication, notice, circular, letter, poster, over radio/TV, or in any other way — an untrue, deceptive, or misleading assertion about the business of insurance. False advertising specifically includes misrepresenting: policy benefits, advantages, conditions, or terms; dividends or surplus shares (future or previously paid); the financial condition of any person or an insurer's legal reserve system; a policy's true nature via its name or title; misrepresentation to induce lapse, forfeiture, exchange, conversion, or surrender; to effect a pledge, assignment, or loan against a policy; misrepresenting a policy as shares of stock; or implying that the state or federal government stands behind, guarantees, or is responsible for any insurance product.
In plain English
Every flavor of public lying about insurance — from inflated benefits to "Uncle Sam guarantees this policy."
Easy to confuse with

These are what this term gets tested against — if you can't tell them apart cold, drill the contrast.

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Verified against primary sources · 2026-07-27 · see data/fragments/ch2*-terms.part.js headers